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CRM System and Analytics Manager

Job Locations US-CO-Westminster
Job ID
2025-2182
# of Openings
1

Overview

Who is GeoStabilization International®?

GeoStabilization International® (GSI) develops and installs innovative solutions that protect people and infrastructure from the dangers of geohazards. We specialize in emergency landslide repairs, rockfall mitigation, and grouting, using cutting edge design/build and design/build/warranty contracting. GSI is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting.

 

Our Culture

At GSI, our culture is about being nimble but strong, fast-paced while team oriented, innovative, data-driven, and most importantly, client-focused. Our work is best suited for individuals who are driven to succeed, make well-informed decisions, act courageously, remain resilient when challenges arise and always strive to deliver on our commitments. Everyone working at GSI is a representation of pride, integrity, hard work, skill and overcoming challenges. GSI’s team includes some of the brightest and most dedicated professionals in the geohazard mitigation industry. We are an ever-evolving group of dedicated, hardworking, individuals who aren’t afraid of going the extra mile to get the job done.

 

Benefits

  • Great medical, dental, and vision insurance options with additional programs available when enrolled

  • Mental health benefits

  • In addition to 7 observed holidays, salaried team members have flexible paid time off

  • 401(k) plan to help save for your future including company match

  • Paid parental leave

  • Weekly meal stipend

The Role

The CRM System and Analytics Manager is responsible for implementing, administering, and continuously improving the CRM system by supporting business-critical processes running on the CRM platform and integrated systems. You will translate customer and project data into actionable insights and visualization tools to help Client Management drive growth. You will ensure the integrated CRM system is up-to-date, accurate, secure, and customized to meet business needs and keeps pace with any changes in operational requirements. You will handle user management, data integrity, system integration, and provide training and support to ensure effective utilization of the CRM and sales tech-stack by various departments.

Responsibilities

GSI and RoadGuard CRM management and maintenance: 40%

  • Oversee CRM-related initiatives by facilitating, monitoring, coordinating, and communicating the expectations for successfully developing the Client Management services. This includes CRM system and integrated tech-stack.
  • Perform routine maintenance of system including mass updates, data correction and mapping, data backups, system health checks, data clean-up, and performance monitoring.
  • Customize CRM apps, objects, fields, record types, and page layouts to meet organizational needs, including creating custom fields and workflows with external applications to provide additional data and improve user experience.
  • Integrate additional applications or solutions to the CRM system ensuring fidelity and integrity of data.
  • Gather requirements for new processes with stakeholders, and document solutions and processes.
  • Develop and deliver training and support to users to optimize system utilization.
  • Proactively address and resolve technical problems, minimizing disruption to users.
  • Create and manage user accounts, roles and permissions.

GSI and RoadGuard CRM analytics: 30%

  • Analyze customer and funnel data to identify trends, gaps, and opportunities.

  • Create and maintain dashboards, reports and other visual tools to provide clear visibility into operational performance and business metrics.

  • Provide data-driven recommendations and insights that improve workflows, tools, and overall efficiency.

  • Improve existing metric frameworks while creating scalable self-service reporting processes.

  • Develop and implement data governance frameworks and validation processes to ensure data quality and integrity across operations.

  • Communicate insights and recommendations effectively to stakeholders and leadership.

Other system integrations and customized reporting: 30%

  • Integrate new acquisitions and develop CRM to better serve the evolving business

  • Assess CRM alternatives and provide recommendations on changes required into the system.

  • Customize and integrate other tools to continue to optimize the Client Management tech-stack and evolve with business needs.

  • Integrate Websites, Website forms, Call tracking systems and other tools as required with CRM.

  • Oversee the overall administration of the Monday.com platform (or other tools) to support Legal, Estimating, Engineering, and Operations workflows with data needed from/to CRM.

  • Integrate Monday.com with Zendesk via Zapier (or other integration tools) to enable two-way communication across systems.

  • Develop automations via Zapier or other tools to deliver on custom stakeholder requirements not possible within CRM due to CRM limitations.

  • Develop automated custom reports to track, monitor and measure success of Client Management and Operations.

Qualifications

Knowledge & Experience

  • Minimum 3 years of experience managing CRM. Deep understanding of CRM software  (e.g., Salesforce, Microsoft Dynamics, HubSpot, Zendesk, etc).

  • 5+ years of experience in analytics, operations insights, or related roles within sales, marketing, or customer experience environment.

  • Proficiency in CRM software administration and customization.

  • Ability to effectively utilize workflows, process builder, and data integration tools.

  • Advanced level Microsoft Excel with experience building complex pivot tables, and macros.

  • Knowledge of SQL and database management and experience with PowerBI, Tableau or similar.

  • Familiarity with APIs and integration tools.

  • Strong troubleshooting skills to resolve technical issues.

  • Continuous improvement mindset.

  • Ability to prioritize business needs based on importance, urgency, or impact.

  • Excellent time management skills.

  • Excellent customer service skills with strong verbal and written communication.

Education

  • Bachelor’s degree in Business Administration, Computer Science, Engineering, or related field required.

  • Master’s degree in Business Administration highly preferred.

  • Salesforce Certification or similar highly preferred.

Work Environment

GeoStabilization International, LLC. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

 

This role will be in-office on a hybrid schedule. Employees will be expected to work in the Westminster, CO office 3 days per week on Tuesdays, Wednesdays, and Thursdays.

 

The expected annual base salary range for this position in the Denver area is $115,000.00 - $125,000.00. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential bonus or benefits.

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